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steelers blanket
Worth a lookShows a sweet-spot price point ($31.62 avg), but soft demand (-20.0% this quarter) keeps it on the watch list.
Avg price
Incredible$31.62avg listing price — sweet spot $15–$100
Price range
Incredible$16.93–$89.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.4%return rate — above 5% kills the launch gate
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,219.13avg incumbent reviews — the moat a new listing must climb
Market size
Okay$188K$188K/yr · 166K searches
Growth
Bad-20.0%90-day search growth — must beat 0% to launch