48
stairmaster
Skip itPricing outside the sweet spot ($574.77 avg) — this niche doesn't clear our bar today.
Market size
Incredible$3.5M$3.5M/yr · 1.3M searches
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Brand share
Good74%top-5 brand share — brands hold most of the demand
Review moat
Okay1,540.36avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.5%return rate — above 6% kills the launch gate
Growth
Bad-22.8%90-day search growth — must beat 0% to launch
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Price range
Bad$48.38–$1677.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad$574.77avg listing price — sweet spot $15–$100