36
st louis blues
Skip itSoft demand (-55.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$22.03avg listing price — sweet spot $15–$100
Returns
Great1.5%return rate — above 5% kills the launch gate
Price range
Great$9.76–$50.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great496.85avg incumbent reviews — the moat a new listing must climb
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$45K$45K/yr · 143K searches
Growth
Bad-55.7%90-day search growth — must beat 0% to launch