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st louis blues shirt
Skip itSoft demand (-75.1% this quarter) — this niche doesn't clear our bar today.
Review moat
Great116.73avg incumbent reviews — the moat a new listing must climb
Avg price
Great$51.27avg listing price — sweet spot $15–$100
Price range
Good$19.03–$129.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.9%return rate — above 5% kills the launch gate
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Brand share
Bad90%top-5 brand share — brand-locked demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$15K$15K/yr · 53K searches
Growth
Bad-75.1%90-day search growth — must beat 0% to launch