49
squat wedge
Skip itSoft demand (-6.9% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$28.23avg listing price — sweet spot $15–$100
Price range
Incredible$15.36–$43.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$981K$981K/yr · 725K searches
Review moat
Good648.53avg incumbent reviews — the moat a new listing must climb
Returns
Good2.5%return rate — above 6% kills the launch gate
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Competition
Bad72%top-5 click share — a locked-up shelf
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-6.9%90-day search growth — must beat 0% to launch