48
squat mat
Skip itA small market ($53K/yr) — this niche doesn't clear our bar today.
Review moat
Incredible51.97avg incumbent reviews — the moat a new listing must climb
Returns
Great1.2%return rate — above 6% kills the launch gate
Brand share
Good65%top-5 brand share — brands hold most of the demand
Avg price
Good$13.12avg listing price — sweet spot $15–$100
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$9.21–$18.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-2.4%90-day search growth — must beat 0% to launch
Market size
Bad$53K$53K/yr · 98K searches