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sports tent
Worth a lookShows no brand lock-in (top 5 brands take 47% of clicks), but weak search conversion (0.5%) keeps it on the watch list.
Brand share
Great47%top-5 brand share — no brand owns this niche
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Competition
Great33%top-5 click share — an open shelf
Avg price
Great$95.42avg listing price — sweet spot $15–$100
Growth
Okay+17.2%90-day search growth — must beat 0% to launch
Returns
Okay3.4%return rate — above 5% kills the launch gate
Review moat
Okay2,787.2avg incumbent reviews — the moat a new listing must climb
Market size
Okay$168K$168K/yr · 360K searches
Price range
Bad$11.78–$533.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Signals High Price