43
splash zone
Skip itA concentrated shelf (top 5 take 90% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Review moat
Great261.57avg incumbent reviews — the moat a new listing must climb
Growth
Great+84.4%90-day search growth — must beat 0% to launch
Avg price
Good$147.78avg listing price — sweet spot $15–$100
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Okay$18.05–$326.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$63K$63K/yr · 11K searches
Brand share
Bad95%top-5 brand share — brand-locked demand
Competition
Bad90%top-5 click share — a locked-up shelf