30
speed skates
Skip itHigh returns (12.4%) — this niche doesn't clear our bar today.
Competition
Great29%top-5 click share — an open shelf
Avg price
Good$142.13avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,227.06avg incumbent reviews — the moat a new listing must climb
Brand share
Bad91%top-5 brand share — brand-locked demand
Market size
Bad$74K$74K/yr · 261K searches
Price range
Bad$43.78–$589.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-32.8%90-day search growth — must beat 0% to launch
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Returns
Bad12.4%return rate — above 5% kills the launch gate