41
spats
Skip itA small market ($32K/yr) — this niche doesn't clear our bar today.
Avg price
Good$14.47avg listing price — sweet spot $15–$100
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Price range
Good$8.48–$23.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good73%top-5 brand share — brands hold most of the demand
Growth
Good+23.9%90-day search growth — must beat 0% to launch
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.3%return rate — above 5% kills the launch gate
Review moat
Okay3,233.79avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$32K$32K/yr · 195K searches