37
soto
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Price range
Incredible$47.38–$82.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$66.57avg listing price — sweet spot $15–$100
Review moat
Okay1,616.4avg incumbent reviews — the moat a new listing must climb
Growth
Okay+10.1%90-day search growth — must beat 0% to launch
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Market size
Okay$141K$141K/yr · 79K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price