52
soft plastic lure molds
Worth a lookShows a thin review moat (50 avg reviews), but weak search conversion (0.7%) keeps it on the watch list.
Review moat
Incredible49.7avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$43.69avg listing price — sweet spot $15–$100
Returns
Great1.1%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good$10.13–$127.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+19.1%90-day search growth — must beat 0% to launch
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Market size
Okay$165K$165K/yr · 531K searches
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Signals Low Review Barrier