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soccer cones
Launch itA $1.5M/yr market growing +13.9% this quarter with returns at 1.6% — clears our launch bar.
Market size
Great$1.5M$1.5M/yr · 1.1M searches
Returns
Great1.6%return rate — above 6% kills the launch gate
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Price range
Great$7.64–$39.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$15.01avg listing price — sweet spot $15–$100
Brand share
Good73%top-5 brand share — brands hold most of the demand
Review moat
Okay1,541.47avg incumbent reviews — the moat a new listing must climb
Growth
Okay+13.9%90-day search growth — must beat 0% to launch
Competition
Bad73%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality