38
smp
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great127.21avg incumbent reviews — the moat a new listing must climb
Avg price
Good$139.03avg listing price — sweet spot $15–$100
Returns
Good2.7%return rate — above 5% kills the launch gate
Growth
Good+20.7%90-day search growth — must beat 0% to launch
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$14.09–$274.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Market size
Bad$88K$88K/yr · 36K searches
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price