54
small soft sided cooler
Worth a lookShows a sweet-spot price point ($38.36 avg), but a small market ($95K/yr) keeps it on the watch list.
Avg price
Incredible$38.36avg listing price — sweet spot $15–$100
Growth
Great+88.1%90-day search growth — must beat 0% to launch
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Brand share
Good63%top-5 brand share — brands hold most of the demand
Returns
Okay3.0%return rate — above 5% kills the launch gate
Price range
Okay$6.83–$189.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$95K$95K/yr · 110K searches
Review moat
Bad6,521.7avg incumbent reviews — the moat a new listing must climb