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sliders for working out
Skip itA concentrated shelf (top 5 take 84% of clicks) — this niche doesn't clear our bar today.
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Returns
Great1.7%return rate — above 6% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$273K$273K/yr · 344K searches
Review moat
Okay3,792.56avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$9.24avg listing price — sweet spot $15–$100
Growth
Bad-4.3%90-day search growth — must beat 0% to launch
Price range
Bad$4.47–$17.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad94%top-5 brand share — brand-locked demand
Competition
Bad84%top-5 click share — a locked-up shelf