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Skip itSoft demand (-31.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$91.64avg listing price — sweet spot $15–$100
Returns
Good2.2%return rate — above 6% kills the launch gate
Review moat
Good1,011.5avg incumbent reviews — the moat a new listing must climb
Market size
Good$396K$396K/yr · 167K searches
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$24.12–$232.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Competition
Bad77%top-5 click share — a locked-up shelf
Growth
Bad-31.0%90-day search growth — must beat 0% to launch