45
slick honey
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible16.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great$21.58avg listing price — sweet spot $15–$100
Price range
Great$11.03–$44.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+27.3%90-day search growth — must beat 0% to launch
Review moat
Okay1,572.78avg incumbent reviews — the moat a new listing must climb
Market size
Bad$79K$79K/yr · 22K searches
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Competition
Bad87%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand