47
sleigh
Skip itSoft demand (-65.1% this quarter) — this niche doesn't clear our bar today.
Brand share
Great43%top-5 brand share — no brand owns this niche
Competition
Great27%top-5 click share — an open shelf
Review moat
Great369.38avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Returns
Okay3.1%return rate — above 5% kills the launch gate
Avg price
Okay$203.91avg listing price — sweet spot $15–$100
Market size
Okay$163K$163K/yr · 381K searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Price range
Bad$9.38–$3936.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-65.1%90-day search growth — must beat 0% to launch