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Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Market size 13Growth 80Conversion 42Competition 38Returns 33Price range 46Avg price 77Brand share 7Review moat 64Quality gap 48

Growth

Great+73.5%

90-day search growth — must beat 0% to launch

Avg price

Great$95.18

avg listing price — sweet spot $15–$100

Review moat

Good939.55

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay$14.62–$199.45

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay3.4%

search→purchase rate — share of searches ending in a sale

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Returns

Okay4.3%

return rate — above 5% kills the launch gate

Market size

Bad$53K

$53K/yr · 16K searches

Brand share

Bad97%

top-5 brand share — brand-locked demand

Search terms