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skittles game

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A small market ($20K/yr) — this niche doesn't clear our bar today.

Market size 5Growth 58Conversion 22Competition 20Returns 56Price range 66Avg price 93Brand share 36Review moat 65Quality gap 60

Avg price

Great$51.25

avg listing price — sweet spot $15–$100

Price range

Good$10.54–$138.77

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good891.42

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Good+32.0%

90-day search growth — must beat 0% to launch

Returns

Good2.8%

return rate — above 5% kills the launch gate

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Conversion

Bad1.7%

search→purchase rate — share of searches ending in a sale

Competition

Bad75%

top-5 click share — a locked-up shelf

Market size

Bad$20K

$20K/yr · 22K searches

Products