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ski straps
Skip itSoft demand (-84.3% this quarter) — this niche doesn't clear our bar today.
Brand share
Great58%top-5 brand share — no brand owns this niche
Review moat
Good806.79avg incumbent reviews — the moat a new listing must climb
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Avg price
Good$13.70avg listing price — sweet spot $15–$100
Price range
Good$7.67–$27.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Returns
Bad5.1%return rate — above 5% kills the launch gate
Market size
Bad$64K$64K/yr · 124K searches
Growth
Bad-84.3%90-day search growth — must beat 0% to launch