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ski shin guards
Skip itSoft demand (-97.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$19.61avg listing price — sweet spot $15–$100
Price range
Great$9.19–$42.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good768avg incumbent reviews — the moat a new listing must climb
Brand share
Good75%top-5 brand share — brands hold most of the demand
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Returns
Bad7.0%return rate — above 5% kills the launch gate
Market size
Bad$46K$46K/yr · 298K searches
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-97.2%90-day search growth — must beat 0% to launch