35
ski goggle case
Skip itSoft demand (-85.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$15.92avg listing price — sweet spot $15–$100
Review moat
Good668.62avg incumbent reviews — the moat a new listing must climb
Brand share
Good66%top-5 brand share — brands hold most of the demand
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Price range
Good$5.09–$26.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Returns
Okay4.7%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$20K$20K/yr · 28K searches
Growth
Bad-85.1%90-day search growth — must beat 0% to launch