42
ski boots
Skip itSoft demand (-90.7% this quarter) — this niche doesn't clear our bar today.
Competition
Great29%top-5 click share — an open shelf
Brand share
Great50%top-5 brand share — no brand owns this niche
Market size
Okay$268K$268K/yr · 214K searches
Avg price
Okay$189.88avg listing price — sweet spot $15–$100
Review moat
Okay1,786.36avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.2%return rate — above 5% kills the launch gate
Price range
Bad$13.02–$728.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-90.7%90-day search growth — must beat 0% to launch