37
sit up mat
Skip itA small market ($44K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$24.74avg listing price — sweet spot $15–$100
Price range
Incredible$15.29–$38.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.3%return rate — above 6% kills the launch gate
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Growth
Okay+5.4%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad9,471.5avg incumbent reviews — the moat a new listing must climb
Brand share
Bad92%top-5 brand share — brand-locked demand
Competition
Bad79%top-5 click share — a locked-up shelf
Market size
Bad$44K$44K/yr · 39K searches