49
shoulder tube
Skip itSoft demand (-2.9% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$58.16avg listing price — sweet spot $15–$100
Review moat
Great324.5avg incumbent reviews — the moat a new listing must climb
Price range
Good$9.81–$147.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.6%return rate — above 6% kills the launch gate
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Market size
Good$352K$352K/yr · 130K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Growth
Bad-2.9%90-day search growth — must beat 0% to launch