48
shot game
Skip itA small market ($12K/yr) — this niche doesn't clear our bar today.
Avg price
Great$22.59avg listing price — sweet spot $15–$100
Brand share
Good61%top-5 brand share — brands hold most of the demand
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,121.23avg incumbent reviews — the moat a new listing must climb
Price range
Good$6.80–$157.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.8%return rate — above 5% kills the launch gate
Growth
Good+20.8%90-day search growth — must beat 0% to launch
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$12K$12K/yr · 36K searches