50
shorty wetsuits
Worth a lookShows a fragmented shelf (top 5 take 12% of clicks), but high returns (23.7%) keeps it on the watch list.
Competition
Incredible12%top-5 click share — an open shelf
Review moat
Great301.84avg incumbent reviews — the moat a new listing must climb
Brand share
Great55%top-5 brand share — no brand owns this niche
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good$104.71avg listing price — sweet spot $15–$100
Growth
Good+34.7%90-day search growth — must beat 0% to launch
Market size
Bad$69K$69K/yr · 121K searches
Price range
Bad$27.47–$774.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Returns
Bad23.7%return rate — above 5% kills the launch gate