36
shin guard straps
Skip itA small market ($31K/yr) — this niche doesn't clear our bar today.
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,038.65avg incumbent reviews — the moat a new listing must climb
Avg price
Good$12.76avg listing price — sweet spot $15–$100
Brand share
Good73%top-5 brand share — brands hold most of the demand
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Price range
Okay$5.62–$22.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Returns
Bad6.3%return rate — above 5% kills the launch gate
Growth
Bad-17.8%90-day search growth — must beat 0% to launch
Market size
Bad$31K$31K/yr · 63K searches
Signals High Returns