35
shin guard socks
Skip itSoft demand (-30.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Good$14.53avg listing price — sweet spot $15–$100
Price range
Good$8.90–$29.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,417.48avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Returns
Bad6.7%return rate — above 5% kills the launch gate
Market size
Bad$58K$58K/yr · 134K searches
Growth
Bad-30.3%90-day search growth — must beat 0% to launch
Signals High Returns