36
scrum cap
Skip itSoft demand (-54.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$32.11avg listing price — sweet spot $15–$100
Review moat
Good567.2avg incumbent reviews — the moat a new listing must climb
Price range
Good$14.09–$145.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good74%top-5 brand share — brands hold most of the demand
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Returns
Bad6.7%return rate — above 5% kills the launch gate
Market size
Bad$61K$61K/yr · 94K searches
Growth
Bad-54.0%90-day search growth — must beat 0% to launch
Signals High Returns