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scoreboard
Worth a lookShows a $1.6M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Great$1.6M$1.6M/yr · 517K searches
Review moat
Great292.62avg incumbent reviews — the moat a new listing must climb
Avg price
Great$81.24avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good65%top-5 brand share — brands hold most of the demand
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.3%return rate — above 5% kills the launch gate
Growth
Bad-3.8%90-day search growth — must beat 0% to launch
Price range
Bad$6.46–$478.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price