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52

scooter wheels

Worth a look

Shows a sweet-spot price point ($23.83 avg), but a small market ($70K/yr) keeps it on the watch list.

Market size 17Growth 46Conversion 20Competition 87Returns 43Price range 88Avg price 95Brand share 66Review moat 84Quality gap 32

Avg price

Incredible$23.83

avg listing price — sweet spot $15–$100

Price range

Great$9.34–$71.58

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great28%

top-5 click share — an open shelf

Review moat

Great314.58

avg incumbent reviews — the moat a new listing must climb

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Growth

Okay+17.0%

90-day search growth — must beat 0% to launch

Returns

Okay3.5%

return rate — above 5% kills the launch gate

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

Market size

Bad$70K

$70K/yr · 185K searches

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