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salmon lures
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Growth
Great+92.8%90-day search growth — must beat 0% to launch
Review moat
Great425.29avg incumbent reviews — the moat a new listing must climb
Competition
Great37%top-5 click share — an open shelf
Price range
Good$5.14–$26.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.35avg listing price — sweet spot $15–$100
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Market size
Bad$97K$97K/yr · 325K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality