61
running
Launch itA $1.5M/yr market growing +13.3% this quarter with returns at 2.7% — clears our launch bar.
Brand share
Incredible40%top-5 brand share — no brand owns this niche
Avg price
Great$21.20avg listing price — sweet spot $15–$100
Market size
Great$1.5M$1.5M/yr · 5.8M searches
Competition
Great31%top-5 click share — an open shelf
Returns
Good2.7%return rate — above 5% kills the launch gate
Price range
Good$7.12–$167.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+13.3%90-day search growth — must beat 0% to launch
Review moat
Bad7,102.03avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand