46
rubber flooring roll
Skip itWeak search conversion (0.9%) — this niche doesn't clear our bar today.
Competition
Great38%top-5 click share — an open shelf
Avg price
Great$100.35avg listing price — sweet spot $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Returns
Good2.9%return rate — above 6% kills the launch gate
Growth
Okay+17.8%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,766.42avg incumbent reviews — the moat a new listing must climb
Price range
Okay$9.56–$289.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$81K$81K/yr · 89K searches
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale