49
rtic lid
Skip itA small market ($45K/yr) — this niche doesn't clear our bar today.
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Review moat
Good953.23avg incumbent reviews — the moat a new listing must climb
Brand share
Good69%top-5 brand share — brands hold most of the demand
Avg price
Good$12.91avg listing price — sweet spot $15–$100
Price range
Good$5.65–$25.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Growth
Okay+12.7%90-day search growth — must beat 0% to launch
Returns
Okay4.8%return rate — above 5% kills the launch gate
Market size
Bad$45K$45K/yr · 104K searches