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55

roy kent

Worth a look

Shows a sweet-spot price point ($31.03 avg), but a small market ($69K/yr) keeps it on the watch list.

Market size 17Growth 40Conversion 37Competition 82Returns 79Price range 75Avg price 95Brand share 39Review moat 84Quality gap 63

Avg price

Incredible$31.03

avg listing price — sweet spot $15–$100

Review moat

Great323.1

avg incumbent reviews — the moat a new listing must climb

Competition

Great33%

top-5 click share — an open shelf

Returns

Great1.8%

return rate — above 5% kills the launch gate

Price range

Great$6.07–$118.53

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Okay+12.1%

90-day search growth — must beat 0% to launch

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Conversion

Okay2.9%

search→purchase rate — share of searches ending in a sale

Market size

Bad$69K

$69K/yr · 75K searches

Products