50
rough rider knives
Worth a lookShows low returns (0.4%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Competition
Great25%top-5 click share — an open shelf
Avg price
Great$20.03avg listing price — sweet spot $15–$100
Review moat
Great338.3avg incumbent reviews — the moat a new listing must climb
Price range
Good$6.82–$35.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-1.3%90-day search growth — must beat 0% to launch
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$93K$93K/yr · 239K searches
Brand share
Bad97%top-5 brand share — brand-locked demand