68
rock stepper
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 6% kills the launch gate
Market size
Incredible$3.7M$3.7M/yr · 1.5M searches
Review moat
Incredible82.12avg incumbent reviews — the moat a new listing must climb
Brand share
Great50%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$80.03avg listing price — sweet spot $15–$100
Competition
Great40%top-5 click share — an open shelf
Price range
Okay$33.33–$169.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-60.6%90-day search growth — must beat 0% to launch