54
rock climbing
Worth a lookShows a sweet-spot price point ($36.34 avg), but weak search conversion (1.6%) keeps it on the watch list.
Avg price
Incredible$36.34avg listing price — sweet spot $15–$100
Returns
Great1.4%return rate — above 5% kills the launch gate
Price range
Great$5.39–$96.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great57%top-5 brand share — no brand owns this niche
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Market size
Good$317K$317K/yr · 538K searches
Review moat
Okay1,933.49avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-7.5%90-day search growth — must beat 0% to launch
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale