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Rim Tape
Worth a lookShows beatable incumbent ratings (4.3★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.2%return rate — above 5% kills the launch gate
Avg price
Good$14.26avg listing price — sweet spot $15–$100
Growth
Good+47.7%90-day search growth — must beat 0% to launch
Price range
Good$6.96–$30.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Brand share
Good73%top-5 brand share — brands hold most of the demand
Review moat
Good1,415.96avg incumbent reviews — the moat a new listing must climb
Market size
Okay$157K$157K/yr · 189K searches