46
riding crop
Skip itSoft demand (+1.0% this quarter) — this niche doesn't clear our bar today.
Returns
Good2.1%return rate — above 5% kills the launch gate
Review moat
Good971.44avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Brand share
Good71%top-5 brand share — brands hold most of the demand
Avg price
Good$12.34avg listing price — sweet spot $15–$100
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$6.59–$21.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$134K$134K/yr · 212K searches
Growth
Okay+1.0%90-day search growth — must beat 0% to launch