54
reflex sticks
Worth a lookShows a sweet-spot price point ($22.86 avg), but soft demand (-23.0% this quarter) keeps it on the watch list.
Avg price
Incredible$22.86avg listing price — sweet spot $15–$100
Review moat
Great265.86avg incumbent reviews — the moat a new listing must climb
Price range
Great$9.91–$44.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Market size
Good$593K$593K/yr · 725K searches
Brand share
Good70%top-5 brand share — brands hold most of the demand
Returns
Good2.7%return rate — above 6% kills the launch gate
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Growth
Bad-23.0%90-day search growth — must beat 0% to launch