45
reflective running vest
Skip itSoft demand (-25.2% this quarter) — this niche doesn't clear our bar today.
Price range
Great$6.89–$62.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$16.14avg listing price — sweet spot $15–$100
Brand share
Good67%top-5 brand share — brands hold most of the demand
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Market size
Okay$253K$253K/yr · 486K searches
Returns
Okay3.4%return rate — above 5% kills the launch gate
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,564.6avg incumbent reviews — the moat a new listing must climb
Growth
Bad-25.2%90-day search growth — must beat 0% to launch