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reflective running gear
Skip itSoft demand (-46.0% this quarter) — this niche doesn't clear our bar today.
Price range
Great$5.45–$62.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$15.39avg listing price — sweet spot $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Returns
Okay3.6%return rate — above 5% kills the launch gate
Market size
Okay$185K$185K/yr · 299K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,696.23avg incumbent reviews — the moat a new listing must climb
Growth
Bad-46.0%90-day search growth — must beat 0% to launch