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referee shirt
Skip itHigh returns (5.5%) — this niche doesn't clear our bar today.
Avg price
Good$14.57avg listing price — sweet spot $15–$100
Review moat
Good724.89avg incumbent reviews — the moat a new listing must climb
Price range
Good$9.82–$24.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$287K$287K/yr · 769K searches
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Growth
Bad-0.2%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Returns
Bad5.5%return rate — above 5% kills the launch gate
Signals High Returns