40
referee shirt womens
Skip itA small market ($46K/yr) — this niche doesn't clear our bar today.
Review moat
Great255.32avg incumbent reviews — the moat a new listing must climb
Avg price
Good$14.70avg listing price — sweet spot $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$9.82–$19.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-5.5%90-day search growth — must beat 0% to launch
Returns
Bad8.3%return rate — above 5% kills the launch gate
Market size
Bad$46K$46K/yr · 127K searches
Signals High Returns