49
referee flag
Skip itSoft demand (-30.3% this quarter) — this niche doesn't clear our bar today.
Review moat
Great239.23avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Brand share
Good62%top-5 brand share — brands hold most of the demand
Avg price
Good$13.96avg listing price — sweet spot $15–$100
Price range
Good$5.69–$30.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.6%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Market size
Okay$116K$116K/yr · 107K searches
Growth
Bad-30.3%90-day search growth — must beat 0% to launch
Signals Low Review Barrier